The Flannel Project
Mission
Statement

The Flannel Project uniquely supports survivors of suicide in the veteran community with a deeply personal approach. Born from the loss of veteran and mate Shan, we offer immediate assistance through our SOS (survivors of suicide) Card during the crucial first four weeks after a suicide. Our tailored resources, compassionate community, and targeted initiatives address the specific needs of those often left without support, combining immediate relief with a commitment to broader prevention efforts.

Our mission is committed to providing immediate and compassionate support to those affected by a veteran’s suicide. Through resources like the SOS Card, we offer practical assistance and emotional guidance during the critical early stages of grief, ensuring survivors have access to the services they need most. Our aim is to ease the overwhelming burden that families and witnesses face in the aftermath of loss.

We believe that healing begins with community. By fostering meaningful connections and offering specialized services, we create a space where survivors can find comfort, support, and understanding. Our initiatives are designed to not only assist with day-to-day needs but to build lasting support networks, encouraging survivors to navigate their grief with strength and resilience.

Inspired by personal experience and driven by a commitment to positive change, The Flannel Project strives to raise awareness about suicide’s impact and work toward preventing future tragedies. We are dedicated to ensuring that no one faces this painful journey alone, empowering survivors with the tools and community they need to heal.

El and Shannen with their platoon at 2nd General Health Battalion.

Our People

  • Elena Rowland

    Co-Founder & Director

  • Lisa Riley

    Co-Founder & Operations Manager

  • James Marriott

    Director

  • Kuki Samusamuvodre

    Engagement Facilator

  • Aimee Peel

    Marketing Manager

  • Bear

    Service Dog In Training

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