Introducing Aimee Peel, the heart and mind behind The Flannel Project's impactful marketing strategies. Aimee plays a crucial role in raising awareness about suicide prevention, promoting mental health advocacy, and driving support for our programs and initiatives. Aimee leads the marketing efforts to engage stakeholders, build partnerships, and amplify our message of hope and resilience.

With a strong foundation in Digital Design, Aimee creates impactful images and narratives that showcase our mission and spark meaningful discussions about mental health. Utilizing her expertise in Social Media Management, Content Writing, and Graphic Design, she curates content that connects deeply with our audience, helping to build a supportive and engaged online community.

Alongside Aimee’s work in marketing, she additionally has a rich background in supporting children with additional needs. Her work in kindergartens involved aiding children and their families to ensure an inclusive educational environment. In addition to caring for their physical well-being, Aimee provided children with valuable tools and strategies to support their emotional well-being.

Aimee's path to becoming our dedicated marketing manager is woven with personal resilience. Through her teenage years, she grappled with severe anxiety and depression. As she navigated these challenges, she developed a heightened sense of empathy and compassion. Her journey has equipped her with valuable insights into the complexities of mental health, driving her commitment to supporting others who face similar battles and advocating for a more compassionate and informed approach to mental health issues. Her journey exemplifies how personal challenges can fuel professional dedication and positive change.